We could go and write stellar bios with persuasive language about Tommy, JB, Mark and Kim, the coaches at Upstate CrossFit. It would list their certifications (they have a variety), their athletic and outdoor accomplishments and experiences (they have a ton), and their knowledge of the CrossFit training method and required movements (they have a lot). We could go a step further and throw out a lot of buzz phrases to entice you to come in, such as, “the coaches are dedicated to helping you achieve your goals” or “she is committed to getting you in the best shape of you life” or “their mission is this” or “his passion is that.”
But we’re not going to do that because we’d rather show you. Come in and decide for yourself. It doesn’t cost you a dime to try us out for a week, never has, never will. We’re building a family and we want you to feel comfortable with everyone.
We’re people with aspirations and goals just like you. We dread the thought of not being able to do something because of being out of shape. We’re teachers, sales people, firefighters, policemen, students, athletes, runners, moms, blah, blah, blah. What’s more important is what we have in common with you.
We seek to improve every aspect of our daily lives through fitness. To be able to perform our jobs better, to be surrounded by people who will celebrate our first pull up, to have a place to go to blow off a little steam, to try things that most adults would consider childish (which we consider cool).
You see, CrossFit has added value to our lives and we want you to be a part of that. Everything about CrossFit is challenging – driving to the gym and ignoring those butterflies in your stomach, willing yourself to take your intensity to new levels, and trying not to spend all day checking to see if the workout of the day has been posted yet. What makes it so fun is the fact that you are challenging yourself, along with every other person at Upstate CrossFit. You can share that pain with each other and somehow it becomes a success story – everyday.